Sunday, May 10, 2015

Ben & Jerry's - Blondie Ambition (Target Exclusive)

Blondie Ambition - Buttery Brown Sugar Ice Cream with Blonde Brownies & Butterscotch Toffee Flakes

Blondie Ambition is a flavor Ben & Jerry's produces exclusively for Target.  If you remember the "Rockin Blondies" flavor that Target had last year, this is the same flavor.  For some reason there was a name change.  Ben & Jerry's likes to include rock puns in their flavor names and this appears to reference the famous "Blonde Ambition" tour of Madonna in 1990 at the height of her popularity.  I originally thought it might be a "Blondie" (Debra Harry and company) reference, but I think its probably Madonna.

This is sort of the blonde version of the Chocolate Fudge Brownie flavor.  The main ingredients of a Blonde Brownie are butter and brown sugar which matches the flavors of the base ice cream.  Also, butterscotch is just butter and brown sugar in confectonery form.

Opening the pint, the buttery brown sugar base was yellowish tinged and the butterscotch flakes were visible right on the very top.   Eating into the pint, the base flavor was not very strong.  It was a bit creamier than the average base which I guess came from the extra butter, but I barely noticed the brown sugar at all.  No matter, there were plenty of butterscotch flakes which provided lots of brown sugary flavor.  My issue with butterscotch candies is that they can be too strong and overpowering.  This was happily avoided here as the flakes were just the right size and chewy consistency.  Unfortunately the blondie bites were not implemented as well as the brownie bites that are included in many other flavors.  The brownie bites somehow stay soft and chewy despite being stored in a freezer inside ice cream.  Here, the blondie bites were frozen.  They got a bit softer at the bottom of the pint as the rest of the ice cream slowly melted, but even then a blondie does not pack the same level of intense flavor that a brownie does.

So, although I think an all-blonde pint is a decent idea for times when one is not in the mood for chocolate, there was a hiccup in the implementation here.



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